I launched BeerSwift, a new iOS and Android app for Untappd, a couple of weeks ago. It was an exciting launch, as it was the first time that I put all of the marketing books/tips I’ve learned to good use! (Huge shoutout to Justin Jackson for his book Jolt!, a large inspiration for the marketing strategies I tried.)
Overall Thoughts
I’m very happy with how the launch went. Making something that people love is incredibly rewarding! I definitely could have used more time to prepare though. I took on too many personal and professional commitments leading up to the launch - next time I need to focus on just one thing.
I’m happy to share my latest mobile app, BeerSwift, now available on the App Store and Google Play. Focusing on faster, easier Untappd check-ins, it’s optimized for experiences:
At Breweries: Enjoy relaxed tastings with friends
At Beer Festivals: Track large amounts of beer amidst big crowds and slow/no Internet
At Parties: Avoid appearing anti-social by quickly tracking beers
Add beers to your Queue, rating them as you taste. At your convenience, check them into Untappd all at once!
I was recently tapped to assist with a project that involved creating mobile apps using Adobe Experience Manager Mobile (AEMM). I know PhoneGap/Cordova well enough, and AEMM uses PhoneGap, so why not?!
I was asked to incorporate a custom plugin (one that AEMM does not already support in their platform) into the AEMM app. This proved quite challenging, so I found myself taking copious notes as I trial and errored various steps. This guide takes you from start to finish! Special thanks to the handful of Adobe folks that assisted me and reviewed this guide.
